Getting started with WhatsApp Business API

Emre Savas
Emre Savas 09 December 2020
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The online presence of businesses in the current age is one of the most important aspects of the growth of any business. Besides the online presence, customer support has a great impact on your business. This is a kind of free word to mouth marketing, when your customers or consumers feel satisfaction from your response it impacts your overall business image.

whatsapp business API solution provider

We all are familiar with Whatsapp, this is one of the world’s most used instant messaging applications and people love it. But the majority of people use the Whatsapp private messaging app. In January 2018 Whatsapp launched another version of their application called Whatsapp Business App. This app is particularly designed to help small businesses grow and manage their customer support, this app is free of cost and some exciting features like automate, sort, and quickly respond to messages which makes it easier for businesses to manage their customer support.

In August 2018, Whatsapp launched its Whatsapp Business API for large enterprises. With this API businesses can easily communicate with their customers through fast and secure messaging.

In this article, we will discuss everything you need to know about the Whatsapp Business API.

What is a WhatsApp API?

Some of you might be thinking about what is really a Whatsapp API. WhatsApp provides customized solutions for businesses to easily communicate with their customers. One of them is the WhatsApp Business API. Using the API, you can easily integrate WhatsApp communication into your own business processes. You can integrate APIs to deliver sales-related information to your customer from the CRM system or your e-commerce site. It's even possible to write your own bot to improve the customer relationship experience.

Is WhatsApp business API free?

This is specifically designed to target business organizations and is not for the general public, so you have to pay for getting the services of this API. If you want a demo of this API we have a free plan that will be more than enough for you to test its functionalities and see if it works for your needs.

How to get WhatsApp Business API?

You can access the WhatsApp Business API in multiple ways.

  • Direct Access

    You can get Whatsapp business API directly from Facebook. You will need to create the Whatsapp Business account in the Facebook business manager. To use the Whatsapp Business API through this method you will need your own team of developers, IT infrastructure, etc. This method is only recommended when you have a large organization and have all the resources to manage it.

  • Global Business Solution Providers

    There are several business solutions providers that provide their services to enterprise business for using the Whatsapp Business API. The interface for using the API is provided by the business solution provider. Prompt API​ is one such business provider with very economical pricing plans.

What is WhatsApp Business Profile?

WhatsApp Business Profile helps you show your business information to your customers through the app. Your profile photo, text about you, and your business name appear on this profile. In this way, your customers can see your corporate identity while communicating with you on WhatsApp and can talk safely.

Is WhatsApp Business API free?

WhatsApp API is not free and you have to pay for the API services. It is a paid service but we have a free plan that will be more than enough for you to test its functionalities and see if it works for your needs. At Prompt API we provide a very economical pricing plan, visit our API detail page ​to look at our service charges.

Whatsapp Business API Integration

The great thing about this API is that you can integrate it with any system you are using, this could be your own CRM and ERPs. Third-party software integration is permitted by Whatsapp business API.

Use Cases For Using Whatsapp Business API

Instant messaging apps are playing a vital role in the growth of business especially in the form of marketing and managing day to day businesses. Let’s see some of the areas where you can utilize the Whatsapp Business API.

  • Customer Acquisition: Get in touch with your customer base via a popular communication tool. WhatsApp's number of active users is larger than Facebook and Instagram.

  • Customer Verification:An easy and simple tool to authenticate your client.

  • Chatbots​: From product suggestions to custom personalizations, you can use the API to automate your communication.

  • Helpdesk: You can use WhatsApp as a support ticket system or helpdesk.

  • Abandoned Carts:​ Remind your customer what they are missed with a previous session and offer a discount.

  • Confirmations: Deliver invoices, transaction details, shipping codes, or updates related to your business. It is the perfect way to send transactional information.

  • Loyalty: Offer more discounts for your loyal customers.

  • Feedback / Review:​ Collect your customer's feedback and get more detailed satisfaction statistics.

If you are looking for using the WhatsApp Business API, then we are here to help you. Visit our WhatsApp Business API detail page ​to go know more about us.

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Emre Savas
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Emre Savas

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